This is a modern and humanist comedy that deals with the opposition between two increasingly distant worlds: one upheld by the values of loyalty and companionship and the other ruled by superfluity and the power of money. Omar Pasquim is the owner of Luxus department store, an immense empire that is synonymous with ostentation and power, and a reference for the rich from all over the country.

The millionaire, who had wealth and loneliness as companions throughout his life, discovers that he is not only extremely ill but also has little time to live. The news of the disease causes a considerable stir amongst his family and potential heirs. Surrounded by snakes and lizards, the millionaire will do anything to prevent his legacy from falling into the wrong hands.