Since 13 October, television viewers in Uruguay can watch another telenovela distributed by Globo TV International, ‘The Favorite’. The production is televised by Teledoce, one of the leaders in the country, and registered 16.8 points and an audience share of 28% on its premiere, and grew even further for the second episode where the drama achieved excellent figures of 20.6 rating points and 34% audience share, making it a leader in the timeslot of 7pm.
 
‘The Favorite’ entered the programming schedule at Teledoce as a substitute of ‘Two Faces’ and reinforces the number of Brazilian telenovelas televised by the channel. At the moment, the channel also transmits the telenovela ‘Pure Beauty’ at 5pm.
 
The broadcasting of the telenovela in Uruguay is part of a volume deal between the Brazilian distributor and Teledoce, partners for over than 20 years. The network also bought the exhibition rights for the telenovelas ‘Forbidden Pleasure’, ‘The Prophet’, the miniseries ‘Maysa’ and the documentary series GloboDOC.
 
With an agile and modern use of language, the telenovela is based on the rivalry between Flora (Patricia Pillar, from ‘Little Missy’) and Donatela (Claudia Raia, from ‘Seven Sins’), ex-partners in a country music duo. After serving 18 years in prison for the murder of Donatela’s husband, Flora leaves jail intent on proving her innocence, accusing her ex-partner of committing the crime. At the same time, she wants reacquaint herself with her daughter, Lara (Mariana Ximenes, from ‘America’), who was brought up by her rival. Lara is the only heir of a paper and pulp empire and is the center of a dispute between the two main characters. 
 
Source: IBOPE Uruguay