The episode of  telenovela ‘India: A Love Story’ , that was broadcast by TV Globo last Monday the 24th of August, broke an audience record in Brazil. It reached 50 points and registered 72% of the market share, according to data from IBOPE, beating the earlier record of 69% from June this year. The telenovela is close to finishing its run and is scheduled to conclude on the 11th of September.
 
‘India: A Love Story’ was launched in Brazil in January of this year and deals with the forbidden love affair between two young people of different origins. The story is about an Indian woman Maya (Juliana Paes, from ‘The Favorite’ and ‘Family Ties’) who works in a call-center in Rajastan and comes from a traditional merchant class family. Bahuan (Márcio Garcia, from ‘Evil Angel’) who is going to study in the United States, is employed by an American company, but can never forget the humiliation he suffered during his childhood as an “untouchable” - a group of people that the sacred texts define as being like the “dust at the feet of Brahma” - those considered impure and condemned to never touch someone of a higher caste or even let their shadow make contact. This caste system was outlawed, but remains in everyday customs.
 
‘India: A love Story’ was written by Glória Perez also the author of the international success ‘The Clone’, an original production from 2001 that was sold to 90 countries. ‘The Clone’ will be exclusively adapted for the Hispanic market in the US by the Telemundo Network. ‘India: A love Story’  was filmed in beautiful and symbolic locations in India, like Jaipur, known as the Pink City, and Agra, famous for the Taj Mahal. With this telenovela, TV Globo is keeping with  their strategy of producing shows in international locales, reinforcing  the universal quality of its productions.