Public Relations

Globo launches telenovela ‘Wounded Past’ in Miami

9 January, 2017

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Aired on Globo’s prime time in Brazil, the plot develops from a strong young love, surrounded by intrigue and power struggles

A couple in love, but separated in youth. Years later, when they meet again, their overwhelming passion comes back with the same intensity. So is ‘Wounded Past,’ which Globo presents to the content market in Miami, during the NATPE 2017. The telenovela, which aired on prime time in Brazil, brings all the ingredients required by a good plot: Love in its most varied forms, villainy, jealousy, suspense, intrigue, and ambition. 

In the month of its premiere, ‘Wounded Past’ entered the top 10 most commented issues in the world on social networks. According to data from The Wit, there were 69,000 online comments about the telenovela.

In the telenovela, Helô (Claudia Abreu, ‘Belissima’) is cruelly separated from the great love of her life, Pedro (Reynaldo Gianecchini, ‘Hidden Truths’). The romantic, straightforward young man belongs to a powerful family that does anything for money and prestige. Pedro’s relationship with the girl of humble origins does not please his father and stepmother, who plot the most varied schemes to separate the couple. Twenty years later, all that Pedro and Helô need is a casual meeting to rekindle their strong feelings. Willing to make up for lost time, the couple will do anything to live their love, and fight not only Pedro’s ambitious family, but also Helô’s powerful, unscrupulous husband.

The sets of ‘Wounded Past’ are marked by elements of nature, like the sea, which give the story a special atmosphere. The story takes place in the fictional city of São Dimas and features scenes shot in the beautiful landscapes of Rio de Janeiro, like Paraty, a historical coastal town; and tourist sights of São Paulo, such as Ibirapuera Park and the Museum of Modern Art of São Paulo. 

The telenovela’s stellar cast includes Grazi Massafera (nominated for the International Emmy in the Best Actress category for ‘Hidden Truths’), Vera Holtz (‘Brazil Avenue’), Tarcísio Meira (‘Irrational Heart’), Thiago Lacerda (‘Precious Pearl’), Camila Morgado (‘Brazil Avenue’), José Mayer (‘Empire’), Regina Duarte (‘The Illusionist’), among others. 

NATPE 2017

Globo will be located in the Trésor Tower, suite 2601, during Natpe, which will be held from January 17th until 19th. The Brazilian company that produce, distribute and exhibit multigenre content around the world to many platforms, will offer its traditional Screening Breakfast on the morning of the 17th (from 8:00 to 10:00 AM, in the Versailles Tower, at the Glimmer Ballroom), where it will launch its new catalog of unreleased titles.

Simultaneously to the event, the promo reel will also be available at, along with trailers, episodes, pictures, synopses and much more of Globo’s 2017 portfolio. 

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